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Mobile Geo-location Data Marketing at ad:tech San Francisco 2014

Rich Dettmer discusses the marketing opportunities presented by geo-location data that is now available because of information collected from mobile users while browsing the web on their smart devices.

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Triple the Impact of Your Digital Ads – ad:tech San Francisco 2014

Watch below as Rich Dettmer discusses a study released today at ad:tech San Francisco 2014 from Undertone and Kellogg, the consumer packaged goods company, that details the effective combination of...

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Explore New Marketing Opportunities in the Connected Car – ad:tech San...

As the universe of connected devices and platforms proliferate, how can B-to-B marketers take advantage of the opportunities created by these interfaces? Rich Dettmer explores this question in the...

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